EYEBROWS
BEAUTY QUEEN
The Gold Standard. Legendary. Elegant. Innovative. The most influential makeup artist in the world by Vogue magazine. Pat McGrath was born and raised in Northampton, England. One of the most creative makeup artists of her generation, McGrath began her career in 1990 after completing an art foundation course at Northampton College, and said she “grew up living and breathing fashion in a compulsively creative family”.
• While she had no formal makeup training, her career breakthrough came while working on i-D magazine in the early Nineties.
• Since then she has worked with all the world’s top fashion photographers, designers and models.
• During the Nineties she spent ten seasons creating the makeup concepts for Prada and Miu Miu and in 1999 was asked by Giorgio Armani to design his cosmetics line.
• In 2004 she was named global cosmetics creative design director for Procter&Gamble, the name behind makeup brands including Max Factor, Dolce & Gabbana, CoverGirl and SK-II.
• She regularly collaborates on major fashion advertising campaigns such as Louis Vuitton, Prada, Lanvin, Calvin Klein and Balenciaga, and her editorial work includes regular shoots with Vogue Italia and American Vogue.
• She is also Beauty Director of i-D magazine and dispenses her knowledge in the expert advice pages of Allure.
• In a Vogue article in 2007 she was named the most influential makeup artist in the world and has worked with celebrities as diverse as Madonna, Sarah Jessica Parker, Cate Blanchett and Oprah Winfrey.
• Despite creating the makeup for a plethora of shows and campaigns each season, McGrath remains inspired, “I’m influenced a lot by the fabrics I see, the colours that are in the collections and the girl’s faces. It’s always a challenge but that’s the key – to make it different every time.”
DOMESTIC BROWS
THE PERFECT EYEBROWS: ALMOST AS EFFECTIVE AS AN EYE LIFT
If your eyes are the windows to your soul, then your eyebrows should be the most uplifting part of your face. They completely alter the expression on your face, from surprised to perfectly calm. In addition to channeling feelings and emotions, eyebrows frame the face and creates clear boundaries and acts as a guideline for eye makeup, which is why keeping them well groomed is so important. If your eyebrows are in great shape, you need less makeup to look effortlessly polished and pulled together.
Always customize your brows to fit and flatter your face. You can’t go wrong with the universal brow shape: medium full with a tapered end and soft arch. But if you want truly customized brows, factor in the shape of your face. Think about proportion as well, if you have prominent features, you’ll look best with fuller brows; if you have small, delicate features, try a thinner softer shape. Brows always appear softer and more feminine when they are slightly lighter than your hair color. Know when not to fill in your brows. Brows don’t always need to be filled in. If a brow is naturally full, by simply adding a small amount of brow gel will do the job. Filling in an already heavy brow can quickly overtake the focus of the makeup application. Also, avoid the application of too much color on the inner brow. This can make the shape of the brow look “blocked off” and too heavy. Leave this portion of the brow clean and natural, just focus efforts on the arch and tail with only a tint of color on the inside.
Tweezerman
Brow Shaping Scissors and Brush ($17.50, tweezerman.com)
Tweezerman
Stainless Steel Slant Tweezer ($20.00, tweezerman.com)
MAC Cosmetics
266 Small Angle Brush ($19.00, maccosmetics.com)
MAC Cosmetics
Matte Eye Shadow ($14.50, maccosmetics.com)
Laura Mercier Cosmetics
Eye Brow Gel ($19.00, lauramercier.com)
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