DESIRE

Brian Shimansky
Eros by Versace
Director: Mert Alas and Marcus Piggott

BLOND AMBITION

Madonna gets Naked! The provocative black and white ad for the new fragrance, Truth or Dare Naked, captures Madonna in her truest form: confident and bold, exposed to the world.

Truth or Dare by Madonna Naked is a provocative and sexy scent that reveals Madonna’s sensual inner qualities. Blending a sense of richness and flirty femininity, the fragrance is playful yet confident. A bold combination of creamy woodiness is paired with addictive vanilla nuances and sparkling florals, for a scent that is immediately captivating.

• Top Notes: Honeysuckle, Peach Blossom, Neroli
• Mid Notes: Sensual Vanilla Orchid, Cocoa Flower, Lily of the Valley
• Base Notes: Texas Cedarwood, Oud Wood Accord, Sandalwood Australia

OBSESSION

Simon Nessman
Acqua di Giò Essenza by Giorgio Armani
Photographer: Bruce Weber

SPLASH

Simon Nessman
Acqua di Giò Essenza by Giorgio Armani
Director: Bruce Weber

FIRESTARTER

Sean O’Pry
Spicebomb by Victor & Rolf
Director: Inez & Vinoodh

DARE

Foreword by Madonna
There is something primal and mystical about the sense of smell. It connects us to memory, nostalgia and the ability to dream and fantasize. I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture. Feminine and mysterious. I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare. We can be tricked by what we see and what we hear but not by what we smell.

The Fragrance
Darkness and light, innocence and deceit. Truth or Dare by Madonna represents the dual forces that coexist in all of us. Daring to embrace the duality of our true nature. Truth or Dare by Madonna is a contemporary and sexy reinvention of a classic, a robust signature white floral. The unique blend of narcotic florals, balanced with addictive woods and vanilla, create a scent that is timeless yet modern, simultaneously dark and light. The addition of gourmand notes such as Vanilla and Caramelized Amber makes the fragrance stand out from traditional floral fragrances and gives it a contemporary edge.

The Bottle and Packaging
The bottle and carton, designed by Fabien Baron in collaboration with Madonna, feature a palette of rich gold and white, marrying elegance and sophistication with a touch of edginess. The bottle is luxurious and classic. The dichotomy of Truth or Dare by Madonna is apparent in the packaging, balancing purity and provocation. The white of the bottle and logo represent truth and spirituality. The unexpected beading detail gives the bottle a raw edginess. The carton is a statement in modern luxury, set in chic gold with a delicate white border, emblazoned with the bold Truth or Dare logo.

Available exclusively at Macys in April 2012 and at all specialty stores starting in January 2013.

GRAND FLORAL

Kate Moss
Parisienne by Yves Saint Laurent
Director: Jean Baptiste Mondino

ABOUT HER

Charlize Theron
J’adore by Christian Dior
Director: Jean-Jacques Annaud

FEELING GOOD

Adam Senn
The One Sport by Dolce and Gabbana
Director: Mariano Vivanco

X RATED

Classique by Jean Paul Gaultier
Director: Jean Baptiste Mondino

VIOLET CRUSH

Tom Ford presents a stunning new scent for a new era of feminine glamour. Tom Ford Violet Blonde is an opulent and dressed-up fragrance that reveals a stunning new facet of violet: ravishing, intriguing elegance. Made with some of the most precious ingredients in the world, it is crafted accordingly to the finest traditions of European perfumery.

Model: Lara Stone
Photographer: Mert Alas and Marcus Piggott

FLORA BY GUCCI FRAGRANCE

A subtle and sophisticated floral scent.

• Top Notes: Citrus accords, Peony
• Heart Notes: Rose, Osmanthus Flower
• Base Notes: Pink Pepper, Sandalwood

Inspired by the Princesses from the past, the present and the future. The Flora Donna is a young, natural, spontaneous, elegant, classic and refined woman who possesses the ‘Gucci edge’ of power & sensuality. “Flora is lighter, the floral scent of course evokes a younger consumer, and she has a hedonistic, daring side. I don’t want to say that Flora is the daughter of Gucci by Gucci but maybe the younger sister,” said Frida Giannini, Creative Director of the luxury brand.

The first Flora scarf was exclusively designed for the Princess Grace of Monaco in 1966 and soon became one of the most popular Gucci icons, featured on Gucci fashion and accessories. Years later, Frida Giannini discovered this marvelous drawing from her mother’s scarf and was seduced by its playful details and bright colors. Frida reintroduced the Flora pattern and continues to use it throughout her collections.

The bottle has Flora Pattern in Black & White Script Logo, Iconic Gucci symbols – Webbing, Gold Bamboo Clean, and a sharp hexagonal shape.