MIU MIU
BEAUTY QUEEN
The Gold Standard. Legendary. Elegant. Innovative. The most influential makeup artist in the world by Vogue magazine. Pat McGrath was born and raised in Northampton, England. One of the most creative makeup artists of her generation, McGrath began her career in 1990 after completing an art foundation course at Northampton College, and said she “grew up living and breathing fashion in a compulsively creative family”.
• While she had no formal makeup training, her career breakthrough came while working on i-D magazine in the early Nineties.
• Since then she has worked with all the world’s top fashion photographers, designers and models.
• During the Nineties she spent ten seasons creating the makeup concepts for Prada and Miu Miu and in 1999 was asked by Giorgio Armani to design his cosmetics line.
• In 2004 she was named global cosmetics creative design director for Procter&Gamble, the name behind makeup brands including Max Factor, Dolce & Gabbana, CoverGirl and SK-II.
• She regularly collaborates on major fashion advertising campaigns such as Louis Vuitton, Prada, Lanvin, Calvin Klein and Balenciaga, and her editorial work includes regular shoots with Vogue Italia and American Vogue.
• She is also Beauty Director of i-D magazine and dispenses her knowledge in the expert advice pages of Allure.
• In a Vogue article in 2007 she was named the most influential makeup artist in the world and has worked with celebrities as diverse as Madonna, Sarah Jessica Parker, Cate Blanchett and Oprah Winfrey.
• Despite creating the makeup for a plethora of shows and campaigns each season, McGrath remains inspired, “I’m influenced a lot by the fabrics I see, the colours that are in the collections and the girl’s faces. It’s always a challenge but that’s the key – to make it different every time.”
GENERATIONS OF LOVE
The campaign film for Miu Miu’s Fall/Winter 2010 collection stars models Lindsey Wixson, Siri Tollerød, Ginta Lapina, and Daphne Groeneveld, all decked out in the lust-have embellished dresses that have caused such a stir paired with kitten heels, patent bags and matching eye shadow. The girls laugh, play and throw shapes to some bass-heavy dance music backed by strobe lights. Some of the moves are pretty transparently Madonna-inspired – she was on set giving them tips. Apparently Madonna rocked up onto the set of the Miu Miu campaign shoot to meet photographers Mert Atlas and Marcus Pigott and take them for dinner. But she got distracted and ended up directing the video instead. Ginta Lapina told Love magazine, ‘We were supposed to shoot a video, so Madonna said she wanted to direct it. They said she could do it but they weren’t going to pay her and she started laughing. She put on her iPod and taught us moves and we shot the video for two hours.’
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