BEAT GOES ON
The Sticky & Sweet Tour was the eighth worldwide concert tour by Madonna to promote her eleventh studio album, Hard Candy. It began in August 2008 and was Madonna’s first tour from her new recording and business deal with Live Nation. After the tour concluded in 2008, Madonna announced plans of playing a second European leg in 2009 to play in territories she either had never been to or had not played for a long time.
The tour was described as a “rock driven dancetastic journey”. It was divided into four acts: Pimp, where S&M was the main theme, Old School where Madonna’s classic songs were performed, while displaying work of deceased artist Keith Haring, Gypsy, a fusion of Romanian folk music and dance, with the performances ranging from melancholy to joyous, and Rave, where she performed eastern influences.
The Sticky & Sweet Tour broke many records in terms of its ticket sales, commercial gross and audience attendance. After the first leg, it became the highest grossing tour by a solo artist, earning $282 million, breaking the previous record Madonna herself held with her Confessions Tour. Overall, Madonna performed to over 3.5 million fans in 32 countries, grossing a total of US$408 million, making it also the fourth highest grossing tour of all time.
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